Is Predictive Analytics Really a Magic Wand?

Posted on Posted in Predictive Analytics

I recently attended the School Transportation News annual convention in Reno, NV. I was surprised to hear the buzz around telematics and ‘Predictive Analytics’ – promising millions of dollars in savings to customers. For those of you who have not heard the term, here is the simple definition of Predictive Analytics. “Predictive analytics is the practice of extracting information from existing datasets in order to determine patterns and predict future outcomes and trends” (Source)   But my intent in this article is not to make you an expert on Predictive Analytics (I will defer that for my future articles). I am […]